At the time of our collaboration, Dr. Hauschka was still a relatively little-known brand in the Italian market.

We therefore defined a communication strategy aimed at raising awareness among the general public about 100% natural cosmetics through the development of an ongoing editorial plan on Facebook and Instagram, focused on the concept of natural beauty.

Educational content played a key role, designed to bring audiences closer to the brand and its distinctive features.

At the same time, a targeted advertising strategy was implemented to increase followers, brand awareness, interactions, and direct contact.

We also produced in-house photo and video shoots for social media, aimed at showcasing the products, explaining how to use them, and encouraging conversations and information requests.