“We Innovate, You Win”: the company’s motto was the starting point for shaping its social media communication, built around the concepts of innovation and closeness to athletes.

This strategy was supported by targeted advertising activities aimed at professionals in the sports industry, rolled out across the three managed social channels, along with “spot” projects focused on strategic territories, primarily with a lead generation objective.

Great attention is also given to the periodic analysis of results and benchmarking against competitors’ activities.

Ongoing communication with clients and prospects is equally important, supported by the development of monthly newsletters in Italian, English, and French, as well as regular updates to the website’s News section.