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Seiko Optical Italia

Richieste

Strategy

Ongoing strategic consulting

Digital Communication

Facebook and Instagram editorial plans

Social ADV

Advertising strategy across the managed channels

Retail advertising

Localized advertising campaigns for retail locations through the RedHab platform

Graphic materials

Graphics and video content for trade shows, corporate events, and new product launches

DEM

Graphic and copy development of periodic email marketing campaigns (DEM)

Special projects

Dedicated to specific retail locations across Italy

Reporting

Regular reports to monitor communication performance

Solutions

Social communication started from scratch: we opened the Instagram and Facebook profiles, developed a monthly editorial plan aligned with the brand’s tone and visual identity, managed social advertising campaigns, created graphic materials for retail locations and specific brand events, and supported Seiko in numerous one-off projects for events and industry trade shows.

The brand’s retail locations were also involved in trade marketing activities through our RedHab platform, with social content and highly localized advertising campaigns designed to drive in-store traffic.

A collaboration spanning multiple areas… and one that continues to this day!

Seiko is not only watches, but also precision ophthalmic lenses.
Social media communication, social advertising, and the creation of communication materials for retail locations: a comprehensive support activity designed to convey the personality of a leading brand in the European and global market.

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