Requests
discover the aruba effect
Contest registration, contact collection for the Island of Aruba newsletter, and expanded brand awareness: these were the key objectives that guided the development of our online strategy.
The first step was the creation of the landing page and the gaming mechanism connected to it: a quiz designed to reveal which “type of Aruba” best matches each user.
To further increase brand awareness, at the end of the quiz we provided a downloadable PDF guide presenting Aruba, its natural beauty, culture, and attractions.
But how did we drive users to the landing page?
Through a carefully crafted social advertising strategy built around the concept “Discover the Aruba Effect,” rolled out on Facebook and Instagram.
At the end of the contest, the results spoke for themselves!
- Approx. 13.000 registrations
- Approx. 8.000 people consented to receive the Aruba newsletter
- Approx. 3.000 PDF guide downloads
- 70% of the traffic generated by advertising campaigns
ARUBA SUMMER SPECIAL
The “Aruba Summer Special” contest was created to further increase awareness of Aruba as a holiday destination and highlight the offers of partner accommodations.
The first step was identifying a gaming mechanism, translated into a memory game to be completed on the website in order to enter the contest.
Once registered, users could explore an interactive map of the island featuring its most iconic locations and the offers from partner hotels.
We also developed an editorial plan and a social advertising strategy on Meta channels to drive traffic to the contest landing page.
Here are the results achieved in just 29 days thanks to the implemented strategy:
1. More than 10.000 registrations
2. More than 3.000 clicks from the confirmation email to the page dedicated to partner accommodations
3. 80% of the traffic generated by advertising campaigns
