The brand turned to RedAgency to lay the foundations for a dual strategy: communicating the company’s heritage and increasing brand awareness.

Moreover, the brand addresses a dual audience, including both industry professionals and lovers of fine jewelry.

For this reason, we developed monthly editorial plans and advertising strategies designed to speak to both target groups.

This resulted in a significant increase in the relevant audience and engagement across Meta channels.

Lunati Jewelry regularly participates in major international trade fairs. We therefore created graphic materials such as catalogs, brochures, and display panels to communicate and highlight the full beauty of historic Made in Italy jewelry.